At B.GOOD, everything we do is driven by our food ethos, i.e. what we believe in when it comes to food. And our ethos is pretty simple: food should be good for you and good for the planet. Every single day we make decisions that prioritize the quality and taste of the food we serve while also protecting the environments within which it’s grown and raised. It’s better for our customers, our partners, our food system, and our planet.